ORPL

Spotify glossary

What Is a Focus Track in Spotify Pitching

A Focus Track is the single song from a release submitted in Spotify for Artists for editorial consideration.

All glossary terms

Why it matters

  • It defines the quality of editorial submission.
  • Sets release-start context for recommendation systems.
  • Helps teams focus budget and creatives.

How to apply

  • Select the track with strongest expected retention signals.
  • Validate genre identity and release context.
  • Align focus track with launch content and PR narrative.

Common mistakes

  • Choosing the track by personal preference only.
  • Changing focus repeatedly without data reasoning.
  • No link between focus track and post-release plan.

Spotify glossary