Artist career
What to do after a release
Do not stop. Most artists spend everything on release day and go quiet the next morning — exactly when the algorithms are checking whether there is movement. The first two weeks are worth more than the day itself: keep the release in conversation, watch where people came from, and collect contacts from the ones who stayed.
All questionsThe first week
- Thank the people who shared it. By name, not with a post.
- Add the release to your own playlists and pin it in your profiles.
- Look at which country and which source the first saves came from.
- Cut one more short-form piece from material you already have.
What to write down before the next release
- What worked and what did not — in your own words, not in numbers.
- How long preparation actually took.
- Who should have been brought in earlier.
Weeks two and three
- This is where most artists drop out, and where growth is cheapest. One format you repeat beats ten different ones.
In short
- How long should I promote a release? A month at minimum. A catalogue has no expiry date — an old track can move a year later if you have not buried it.
- When do I set the next date? Once you have reviewed this one. Set the next date from what you learned, not from the calendar.